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About Me |
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My name is Walt Niewierski.
I've
conceived, created, executed, managed and directed integrated
communications programs for worldwide implementation. Successful,
high revenue business-to-business and high tech
programs designed to
build brands and grow revenue.
In
addition, my engineering degree and work experience
enable me to understand technical products and businesses
as well as their issues and effectively work with you to
communicate your message to your target audience -
both technical and non-technical. |
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Some
of my career highlights include:
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Directed the global brand launch of Intersil. Led the brand identity creation
and implementation as well as launch communications program
execution |
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Directed the launch/marketing of the most successful product
introduced by Harris Semiconductor, resulting in record first
fiscal year orders and sales |
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Increased product line sales 65% in one year through improved
customer interface, market-oriented pricing and targeted
promotion |
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Managed global marketing communications including
advertising, collateral, trade shows, web presence, sales
training, press relations |
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Authored 20+ articles pertaining to product launch and marketing
campaigns |
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Created multi-product line market-based, system-level sales
program |
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Analyzed marketing and communications workflow processes and implemented solutions
to improve customer service and eliminate cost |
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Led web site development team in creation of
business-to-business website rated in Top 10 Most Useful Sites
in it's target market by trade publications |
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I have worked for Ford Motor, Burroughs Corporation, Intersil Corporation, Harris
Semiconductor and with Integrated Marketing Communications
Agencies, 321 Media and NSight, in various marketing, engineering,
branding, sales interface and communications positions. I also have an
Electrical Engineering Degree from the University of Michigan. |
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