| ►
Pre-review
Consultation |
| |
● Kick-off discussion
concerning Message, Goals, Budget, etc
● Verification Feedback |
| ►
Brand and Message Review |
| |
● Review and evaluation of
Brand and Message alignment |
| ►
Marketing Communication Vehicles Audit
|
| |
● Analysis of Brand and
Message communication consistency
● Review of Organization, Content and Copy |
|
►
Website Audit |
| |
● Analysis of Brand and
Message communication consistency
● Review of Navigation and Content |
| ►
Competitive Comparison (if competitive material is supplied) |
| |
● Unbiased comparison of
look, feel, action calls, etc |
|
►
Recommended Improvement Roadmap |
| |
● Prioritized improvement
recommendations |
|
►
Strategy Suggestions |
| |
● Identification of new
directions, tactics, methods, measurement, etc |
|
►
Comprehensive Final Report |
| |
● Includes all Analysis,
Recommendations, Roadmaps, etc |
| ►
Post-review consultation |
| |
● Up to four hours of
consulting support |
