Integrated Marketing and Communications Consulting for Industrial and High Tech Companies

Walt Niewierski

Marketing and
Communications Development and Execution
Brand Development
and Management
Integrated Marketing
and Communications
Process Analysis and Improvement
Client Project Examples
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Get a customer's
view with a marketer's perspective.  Get a complete Marketing Communications Program Review.  
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© 2008, 2009 Walt Niewierski

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Let Me Help You Create Successful
  Integrated Marketing and Communications Programs
 
Industrial and high-tech marketing is tough.  Your target audience wants product specifications, performance data and technical support.  They're swayed by the latest thing but they like the security of the brand name. They are loyal . . . until something better comes along.  Its these dichotomies that make it difficult to reach, secure and maintain these consumers.
 
How can I help you? A couple of ways:

Check Out The
Marketing CPR Blog.

My views on various communications topics.

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  • With over 20 years of global marketing and communications experience coupled with an engineering degree, I can help you create a successful integrated marketing and communications program designed to maximize your results and increase your ROI. 
  • Or, if you already have a communications program, I can do a complete review and provide step by step improvement instructions with Marketing CPR - Marketing Communications Program Review - click here.

Ideas on Communications
 

Brand Strategy
and Development

  

Integrated Marketing
and Communications

  

Process Analysis and Improvement
  A company must position itself with a unique promise to their customers, a reason for them to care about the company.  Successful brand management creates, communicates and sustains this positioning, reinforcing it to the customer with every brand encounter.  

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   Optimum impact and Return On Investment (ROI) come from the implementation of consistent and complementary communications which support and reinforce one another, resulting in a more effective program for the expenditure. 

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   An integral element of successful Marketing and Communications programs is process analysis and improvement.  This effort results in current system improvement as well as the creation of new processes and programs, continually driving toward optimum performance and ROI.

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