|
|
|
|
|
Brand
Development and Management |
|
|
|
 Differentiate
yourself. Stand out in your customers' minds. To do
this, you must create your brand. First, define what you want your
business to represent. Second, develop the look (image) you want for it.
Finally, consistently adhere to your vision in all
your communications and interface with your target audiences.
Detailed
below are high tech branding programs which I directed or in which I was
directly involved.
Click here to contact me
to discuss
how, together, we can create a stronger brand for your company
or product. |
| |
|
|
|
|
|
|
| |
Intersil |
|
The Idea
Campaign |
|
Cool Audio |
| |
Harris
Corporation (Melbourne, FL) spun their semiconductor
business into a new entity named "Intersil", requiring an new
set of brand elements: positioning, logo, graphics,
literature and ad formats.
Click here for
more info |
|
When Intersil
was created, their tagline was "Ideas in Silicon". This
tagline was the basis for the entire launch campaign positioning including
print ads, radio spots and promotional items.
Click here for
more info. |
|
A new
line of audio semiconductors had to gain the attention of consumer
audio equipment companies. Consumer branding for a
business-to-business product was in order.
Click here for the result. |
| |
|
|
|
|
|
|
